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Marketing and Social Media Strategies for Local Food Literacy Campaigns

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Marketing and Social Media Strategies for Local Food Literacy Campaigns

On September 13, 2017, Posted by , In Press Release, With Comments Off on Marketing and Social Media Strategies for Local Food Literacy Campaigns

 

This report seeks to provide an overview of strategies deployed by four grantees – with financial support provided by the Government of Ontario, in partnership with the Greenbelt Fund – including the Ontario Apple Growers, Ontario Pork, Veal Farmers of Ontario, and National Farmers Union – Ontario, to increase awareness and customer retention of their Ontario grown food products in order to provide other commodity groups with a resource for viable marketing and social media strategies. While some organizations used similar strategies, many of the approaches taken and activities implemented are unique to each organization, reflecting the different approaches that can be used to capture greater market opportunities.

Brianne Meikle, a MSC candidate at York University’s Faculty of Environmental Science, interviewed 4 our our current grantees: Apple Growers of Ontario, Ontario Pork, Veal Farmers of Ontario, and National Farmers Union – Ontario on their social media/marketing grants and produced the paper.

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